Graphic designers use their artistic and technical skills to communicate messages, ideas, and information through visually appealing designs.

1. Visual Communication: Graphic design is all about communicating a message visually. Designers use different elements to effectively convey information and evoke emotions in the audience.
2. Typography: Selecting appropriate fonts and arranging text to enhance readability and visual impact is an essential aspect of graphic designing.
3. Color Theory: Understanding the psychology of colors and how they interact is crucial in creating visually appealing and meaningful designs.
4. Layout and Composition: Organizing visual elements in a harmonious and balanced manner to create an aesthetically pleasing design.
5. Branding: Graphic designers play a significant role in creating brand identities, including logos, business cards, stationery, and other brand collaterals.
6. Image Editing and Manipulation: Graphic designers use software tools to edit and enhance images, creating stunning visual effects.
7. Digital and Print Design: Graphic designers work on projects for both digital media, like websites and social media, and print materials, such as brochures, posters, and magazines.